Cover Letter for Salesperson – Template & Tips!

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1. Header (Your details, date, employer details)

2. Greeting (Address to a specific person if possible)

3. Opening paragraph – "Why am I applying?" (1-2 sentences, dynamic)

4. Main paragraph – "What results have I achieved?" (2-3 paragraphs with specific numbers)

5. Closing paragraph – "Call to action" (2-3 sentences)

6. Signature

Your name
Your email address
Your phone number
Date

[Manager's name and surname]
[Manager's title] at [Company name]
[Company address]
[Postal code] [City]

Application for B2B Salesperson Position

Dear Mr./Ms. [Manager's surname],

I read with interest your announcement seeking an experienced salesperson at [Company name]. I'm confident that my experience in selling technical solutions, proven track record of achieving sales results (over 140% of target for the last 3 years), and passion for building lasting client relationships make me an ideal candidate for your company.

For the last 5 years, I've worked as a salesperson in [your industry], where I specialize in selling [type of product/service] to [type of client]. In my recent role, I acquired 45 new clients annually, increasing my territory's revenue by 35% year-over-year. I know how to find qualified leads, conduct effective negotiations, and address client concerns – both at the sales stage and after closing. I always accompanied my clients through the entire implementation cycle, resulting in 90% satisfaction rate and many repeat orders.

I'm fascinated by your company's reputation in the market and your approach to sales based on understanding client needs. I hold [certification/training name] and have completed neuro-linguistic programming training in sales. I'm interested in growth in a dynamic team and ready to work in the territory served by your company.

I look forward to discussing how I can deliver concrete results for [Company name]. I'm available throughout the week – tel. 123 456 789.

Thank you for considering my application.

Sincerely,
[Your name]
[Phone number]
[Email]

⚠️ Mistakes that can disqualify you:

• ❌ Generic, copy-paste letters – sales managers can tell when a letter isn't personalized
• ❌ Lack of concrete numbers – "good salesperson" without sales proof is empty
• ❌ Too-long letters – ideal is maximum 3-4 paragraphs, one page
• ❌ Spelling and grammar errors – a salesperson should be literate
• ❌ Complaints about previous employer – never complain, stay professional
• ❌ No mention of the company – show that you know their market and position
• ❌ Excessive formality – salespeople should be lively and energetic
• ❌ No call-to-action – always invite conversation and provide phone number

✓ Things that make a good impression:

• ✅ Concrete sales results – "140% of target", "50 new clients annually", "35% revenue growth"
• ✅ Success stories – how you won over a difficult client or discovered a new market niche
• ✅ Industry and company knowledge – show that you researched the market
• ✅ Interpersonal skills – relationship building, negotiation, communication
• ✅ Willingness to develop – tracking trends, training, certifications
• ✅ Dynamic, positive tone – energy is an essential trait for a salesperson
• ✅ Understanding client problems – don't talk about your needs, talk about theirs
• ✅ Clear contact information – phone number is the primary communication channel with the employer